The Facebook Ads Difference

Twitter has (had, I am very angry at some recent changes that Twitter made… I don’t want to talk about it. I am too busy crying myself to sleep every night…) a lot of perks that Facebook does not have, most of those involve the social abilities of Twitter that Facebook just does not have.…

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Facebook Reach is Down!

If you have read any articles about Facebook I’m sure you heard that many people say that Facebook reach is down. It is true, if you were on Facebook a few years ago most of your audience saw what you posted, but now it is impossible for that to happen. Too many people and businesses…

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Facebook Graph Search

In the last few months Facebook has updated their search bar. The new search bar has the Open Graph technology built in, which allows you to see all public posts containing the words you look for. This can be an incredibly powerful tool, as powerful as Twitter search, and most businesses are not taking advantage…

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Why don’t you use Facebook Offers?

Facebook Offers are a great way to convert your page likes to customers. It combines the power of Facebook and email marketing together. When a person accepts an offer they get an email directly from Facebook with information about the offer. Make sure when creating an offer you give it: 1) A title 2) A description 3)…

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Where you at? How to use Facebook locations

Facebook has had a locations option for a long time. Most of the time I see people using it is when they are in airports, nothing too interesting. Facebook announced at this year’s f8 conference that they are planning to add some additional features based on events in your area. This feature could be great…

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Facebook Link Posts

So let’s move to what I consider the most important post type, Facebook link posts. Most posts have 1 to 2 “moving parts” 1) the text of the post 2) the image OR 1) text of the post 2) video. Media posts are on a whole other level, they have many moving parts. 1) The…

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Text Posts on Facebook

Let’s talk about text posts. In general people don’t have time or energy to read long winded posts on Facebook this is true except in a few cases: 1) The message gives the customer some amazing value they can’t get anywhere else. 2) It is incredibly engaging. 3) You create tons of amazing content and…

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