Companies need to stop thinking small

Many companies want to advertise specific things for the purpose of that thing doing well. For example, a company will upload a video to YouTube and then they will want to get a ton of views to the YouTube video as opposed to uploading the video right to Facebook, so that it will do better…

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Are like campaigns a total waste?

Many people will tell you that running a like campaign is a total waste of money because everyone that will like your page will be totally useless to you. People claim that everyone they get is from a “like farm” in Africa (a place filled with computers and some people logging into fake accounts to…

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Would you buy what you’re selling?

When running a campaign think about what it is your customers want. Think first what would be of value to the customer then write the ads. If you come in with the mindset that you want to sell and you write from that perceptive the likelihood is that the ads will be costly and not…

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Advertising for Engagement

The average Facebook Ads Campaign is for conversations, which makes sense. I want to sell my t-shirt, so I advertise on Facebook to sell them, and each sale is a conversion. But sometimes it is worth paying for an ad for a totally different reason. We explained in the very first post that Facebook cares…

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Understand what Potential Audience Means

Whenever you make an ad set on Facebook they have a chart on the side that says the potential audience that are in the ad set, and the number of daily expected reach based on your budget. Let’s explain that chart. Example: You are targeting your website visitors, you have a total reach of 100,000, and daily…

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How many ads should my campaign have?

It is finally time to make your ads. The biggest mistake I notice that everyone does is the number of ads that they create when starting a campaign. Most people I talk to say they make about 5-10 ads per campaign, and this is probably why their ads don’t work. When I am making ads I…

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Call to Action Buttons

Facebook allows you to use call to action buttons on ads. This feature is not available when organically posting, so it pops out when users are scrolling through their newsfeed. his button will appear on the bottom right side of the post. For some reason people like being told what to do. There is a lot…

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