How to make a good email header

Under the preheader is the header (shockingly…). The header should include the logo of your company with a link to your site. It is expected that on your website, when you click on the logo it brings you to the homepage, every single site in the world has that feature (hopefully), yet, for some reason…

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The Email Preheader

A few years ago Gmail added a feature (almost all other email providers also have this now) that allows you to see the first few words of an email before you open it. The point was to allow you to see if the email was something you cared about and wanted to read. Marketers, as…

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What makes a good subject line?

The most important thing about an email is the subject line. If your subscriber doesn’t care about the subject line they most lost likely won’t open your email, so no matter how great the content, they will never see it. What makes a good subject line? Great question, that it is totally dependent on your…

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Introduction to Email Marketing

If you were to ask most people they would claim that email marketing is so 10 years ago, it’s so ineffective. Well, according to the data it’s still the best way to go to get the most eyes on the page in comparison to almost every other medium. There are tons of benefits to email marketing,…

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Take Advantage of Facebook Video Ads

Earlier we mentioned that Facebook has a rule that a photo for an ad cannot contain more than 20% text. The reason for this is because Facebook thinks text causes users to take more action. While this rule is true for photos this is not the case for videos. So, why not make a short several…

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Learn about micro-advertising

It’s time to learn about micro-advertising. It’s the idea that you can test your target audience in small groups to see how they perform before putting big money into a campaign. Imagine in the time, not so long ago, when TV ads were huge, someone comes to you and says that you can advertise to several…

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Play the long game

There are a lot of people that are into beating the system. They hear of the latest trends on online marketing, on SEO, the latest results on a survey about best performing posts on Facebook that they spend all of their time trying to beat the system. Several weeks later the algorithm changes, or Google…

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