Mailchimp’s Final Welcome Email

After you set up the subscribe form there are still plenty of forms that need to be edited. The most important one is the “Final welcome email.” This email gets sent automatically to the subscriber upon completing the sign up form. You have 3 options here: Edit this email to say something more interesting, but…

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Setting up Forms in Mailchimp

After you have set up your list there is a very important step that most companies skip before sending an email, setting up the forms in Mailchimp. Go into your newly created list, click on “Signup Forms” then “General Forms.” Here you will find a drop down menu of all of the Mailchimp forms that…

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Mailchimp Lists and Groups

Mailchimp has two ways of organizing subscribers, lists and groups. Groups are basically just smaller groups within a list, so a list can have several groups, but when a person is on two difference lists Mailchimp considers that person as two completely different people. As an example of when to use each, if you have a…

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Why I love Mailchimp

After my rant yesterday why I hate Mailchimp, let me tell you why I love it. Mailchimp makes it easy to design, schedule, analyze, tweak, etc. you email newsletters. But most importantly, when designing an email it auto-saves. This feature is most likely why I like Mailchimp over the other low tier options. I was…

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No one likes spam

I have had many conversions with people about email marketing and their first question is “but no one likes getting spam mail, why should I send it?” The answer is that this is 100% true! If you treat your email list as spam, then so will your subscribers and none of them will want to read…

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How often should you send emails?

How often should you send an email? This question needs to be answered before you start sending anything because you want to teach your customers to expect the email to come. The problem is that it depends how much content your company is creating or curating on a normal basis. If you are creating or…

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Let Your Readers Unsubscribe

Why are people currently subscribed to your email list? There is only one correct answer. I’ll give you a hint. If you think the reason is because you tricked them, you won’t let them unsubscribe, or anything else, you don’t understand email marketing, and also you may be doing something illegal. The only correct answer…

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