Learn about micro-advertising

It’s time to learn about micro-advertising. It’s the idea that you can test your target audience in small groups to see how they perform before putting big money into a campaign. Imagine in the time, not so long ago, when TV ads were huge, someone comes to you and says that you can advertise to several…

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Play the long game

There are a lot of people that are into beating the system. They hear of the latest trends on online marketing, on SEO, the latest results on a survey about best performing posts on Facebook that they spend all of their time trying to beat the system. Several weeks later the algorithm changes, or Google…

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