How should you manage your site?

After you have purchased a domain and set up your hosting plan with Siteground it is time to decide how you want to manage your site. There are several options here, everyone has their own opinion as to which is the best. At the end of the day it’s basically like the Apple, Google, Microsoft phone…

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Where Should I Host my Website?

Before you set up your website you need to know something very important. The most important thing you need to know is that things will go wrong. If it doesn’t happen at the beginning, it will happen at some point. Your site will crash, you will misplace your password, you will get more clicks to…

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Final Thoughts on Email Marketing

I have mentioned these ideas for email marketing several times in passing but I want to dig deeper into it. Here are some easy and practical tips on how to get a significantly higher click rate. Pay attention all of these have a proven track record! Don’t put the content you want the most clicks first,…

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Track your Audience’s Activity!

In our last tip I skipped over the section called “Activity.” I also mentioned that I may bring a different topic up later, digging deeper into who clicked on each URL. Most companies DO NOT analyze their statistics anywhere near as much as they should. For example, imagine if you had a list of 10,000 but…

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Campaign Reports

Let’s begin with the report page of a campaign. On the top it will show the title that you gave that campaign. Under that it shows the list that it was sent to, the date and time, and the subject line of the email. Underneath this basic information it shows the open rate of that…

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Introduction to Mailchimp Reports Tab

The next tab we will look into is the reports tab. A few things to remember before jumping into specifics. Mailchimp likes telling you averages of other companies in your space, ignore them, the only numbers you are competing against are your own. If is good to note normal numbers, but at the end of the…

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Designing your Email: Mobile Design

The next tab we will look at is really important, and most likely overlooked by way too many companies. Nowadays 60% of all internet use is done on mobile, so it is very likely that you should be concerned with how your email newsletter looks in mobile. I would advise getting your hands on an Android phone and an…

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