How to Take a Snap: Part 1

It is time to learn how to snap. The first thing you need to do is take the picture or video (you can only use an existing photo or video on iPhone. On the top right you can switch from front facing to back facing camera. If you double tap the screen it will switch…

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Snapchat Discover

If you swipe left twice from the story page of Snapchat you will be brought to the discover page. Snapchat is trying to give each user a different list of companies to discover specific to their age, location, and people they follow (i.e. their interests). Each company uses discover a different way, but to scroll through is…

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Snapchat Story Page

If you swipe left you will be brought to the story page. In this page there are 5 sections: My Story Discover Live Recent Updates All Stories In the first section you can watch the last 24 hours of any snaps you sent to your story. Simply click on the 3 dots on the right…

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Snapcodes, Trophies, and Settings

The next screen we will discuss is above the camera screen. You can get to this screen by other swiping down or pressing on the ghost icon on the top. The first thing you will notice on this page is your snapcode. If you press on this code it will take over the screen and will…

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Why Should I Care About Snapchat?

The user interface of Snapchat is totally different than that of any other platform we have seen. There are different types of swipes that work in different locations that do different things. Since it has a strong learning curve it may prevents older people from learning the platform. But, that has not stopped the younger…

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Reusing Content on Instagram

I don’t think I have spoken enough on here about how much I love reusing content. I mentioned in my article of things I learned from Gary Vaynerchuk. I mentioned that he reuses content about 10 times. This is something every business needs to learn how to do right so that you can spend the least…

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What is the Psychology of Instagram?

Now that we have discussed all of the tools and options on Instagram it is time to talk Instagram psychology, because you need to understand who is using it and how they are using it.  First, who is using Instagram? According to the stats, there are over 400 million active monthly users on Instagram. They…

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How Much Time Do You Spend on The Activity Tab?

The next tab we need to look at is the activity tab. The tab that has all of your followers, favorites, and tagged posts is boring. Obviously, if someone tags you, you should respond, but that is common sense. The second tab of the activity tab is way more interesting. When you swipe right, to the “Following” section of…

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