MEDIA LIBRARY
Kapow! Bang! Put Them in the Action!
Entertain -> Educate -> Execute: How to get them to listen to what you have to say and buy!
Using Facebook Ads Strategically
Our limited time offer: If you are willing to invest 300-500 dollars into Facebook ads, Ratz Pack Media will take it from there. And you don’t even need to pay us!
Advertising Done Right
In my speech yesterday, at the Facebook Ads Summit, I spoke about the best way to approach awareness ads: 1) Target their pain points 2) Sympathize with them 3) Give them hope that there is a solution This image is the first page of “The Beck Diet Solution”. In 3 paragraphs the author nails every…
How to Get Ready For Running Ads
o, you want to run ads for your service based business… Before spending any money, here is what I would focus on: 1) What problems does your service fix? 2) Which group of people experience these problems? 3) Why is it important for them to solve these problems? 4) How much is it is worth…
Breakdown of 8 Week Testing Period
Quite a few people asked what I do with my clients during the 8 week testing period, here is the breakdown: Before running ads, we offer a 1-hour consultation in which we ensure that your existing funnel (including landing pages, email automation, videos, etc.) is of the highest quality, and ready for traffic. Once the…
Running Ads for New Clients
When asked what to focus on when starting ads with a new client: The first thing I do when starting a new campaign is getting a breakdown from the client about how their average purchasers got there. What was the organic funnel that has already been working for them? Then, I try to recreate the…
8 Week Testing Period for Ads
Before you can run ads to make money there is an 8 weeks testing period. During that period you need to learn: Who the best Audience to target in order to get them to engage, build trust, and eventually buy? What type of ad is the best type to get this Audience to engage click…
What I learned from working with a business coach while generating $700,000+ (Part 1)
I have had the pleasure to work with the coach and her team for the last few months. During that time, we have worked together on 3 launches, all of which were over 6-figures, 1 of which made about half a million dollars. Before I get into the Facebook ads tips for launches I want…
Running Ads on Commission
My reply to someone asking to pay for ad management only on commission: Helping someone out and doing work for someone is very different. The reason why almost no expert will do work for free is that: 1) Managing ads takes a ton of time. My cap is somewhere around 15 clients a month total.…
What is your favorite book?
I have read over 200 non-fiction books since 2015, it started at just business, but then kind of went everywhere. 1) “Sapiens” and “Homo Deus” are both the most thought-provoking books I ever read. 2) Some of the best business books I ever read “Think Like a Freak” “The Upside of Irrationality” “Breakthrough Marketing” “Principles”…