MEDIA LIBRARY

There is a difference between "like"-ing your page and liking your page

The next audience set that is worth looking into has an important contingency. If you built your page the right way then this audience has amazing potential, if not then they are just as useful (or possibly worse) to you as total strangers. This audience is the people that like your page. If they are…

There is a difference between “like”-ing your page and liking your page

The next audience set that is worth looking into has an important contingency. If you built your page the right way then this audience has amazing potential, if not then they are just as useful (or possibly worse) to you as total strangers. This audience is the people that like your page. If they are…

Targeting Website Visitors with Facebook Ads

Targeting website visitors could be used as a very powerful tool. Simply place the audience pixel into the header of every page of your website and Facebook will track anyone that goes to any page. NOTE: To create a pixel go to Ads Manager, click on the Tools drop down menu and select Audiences. Here…

Targeting by Interests with Facebook Ads

Audience targeting is the not so secret weapon of Facebook advertising. It is the reason why 9 times out of 10 Facebook is the best place to put your advertising money. I would advise trying several audiences every time you run an ad. At the beginning it is worth trying many separate audiences so that…

Ad Sets are where the magic happens

Ad Sets are where your ads success really comes from, so it is definitely worth putting in some time to make sure this is done right. This is the list of all of the things you will be setting up in the Ads Sets: 1) Amount of Money 2) Dates for the Campaign 3) Conversion…

Setting up a Campaign in Power Editor

So you want to start creating ads, the first thing you need to do is select which campaign you want to run. These are the types of campaigns you can run: 1) Clicks to Website 2) Product Catalog Sales 3) Website Conversion 4) Post Page Engagement 5) Page Likes 6) Mobile App Installs 7) Mobile App Engagement 8)…

Now that you understand that you NEED to use Power Editor, let's learn how

Now that you know that Power Editor is the only way to advertise on Facebook let’s learn how to use it. Ads are set up in three steps: 1) Campaign 2) Ads Set 3) Ads The Campaign is where you set up the goal of the ad. The Ad Set is where you choose the amount…

Now that you understand that you NEED to use Power Editor, let’s learn how

Now that you know that Power Editor is the only way to advertise on Facebook let’s learn how to use it. Ads are set up in three steps: 1) Campaign 2) Ads Set 3) Ads The Campaign is where you set up the goal of the ad. The Ad Set is where you choose the amount…

There may be many ways to advertise on Facebook, but only one right way

There are several ways to advertise on Facebook: 1) Boosting Posts 2) Creating ads directly from the page 3) Creating ads in the ad manager 4) Creating ads in Power Editor If you are using anything but Power Editor to create ads you are wasting your time, money, resources, and your doing it wrong. Please stop! Please! Power…

The Facebook Ads Difference

Twitter has (had, I am very angry at some recent changes that Twitter made… I don’t want to talk about it. I am too busy crying myself to sleep every night…) a lot of perks that Facebook does not have, most of those involve the social abilities of Twitter that Facebook just does not have.…