MEDIA LIBRARY

Would you buy what you’re selling?

When running a campaign think about what it is your customers want. Think first what would be of value to the customer then write the ads. If you come in with the mindset that you want to sell and you write from that perceptive the likelihood is that the ads will be costly and not…

When advertising keep it as simple as possible

When advertising anything the amount of steps to get to convert should be as little as possible. If you want to give away an eBook for an email address then you should send people to a landing page with as simple instructions as possible. Tell them exactly what they are getting and make the process…

Advertising for Engagement

The average Facebook Ads Campaign is for conversations, which makes sense. I want to sell my t-shirt, so I advertise on Facebook to sell them, and each sale is a conversion. But sometimes it is worth paying for an ad for a totally different reason. We explained in the very first post that Facebook cares…

Understand what Potential Audience Means

Whenever you make an ad set on Facebook they have a chart on the side that says the potential audience that are in the ad set, and the number of daily expected reach based on your budget. Let’s explain that chart. Example: You are targeting your website visitors, you have a total reach of 100,000, and daily…

How long should you let your ads run?

After you have set up your 500 ads you have to give Facebook enough time to start showing them to your audience. After Facebook has had enough time you need to go into the ad manager (this is the only time it is okay to use Ad Manager) and see how the ads are going.…

How many ads should my campaign have?

It is finally time to make your ads. The biggest mistake I notice that everyone does is the number of ads that they create when starting a campaign. Most people I talk to say they make about 5-10 ads per campaign, and this is probably why their ads don’t work. When I am making ads I…

Call to Action Buttons

Facebook allows you to use call to action buttons on ads. This feature is not available when organically posting, so it pops out when users are scrolling through their newsfeed. his button will appear on the bottom right side of the post. For some reason people like being told what to do. There is a lot…

The last type of post, Carousel Posts, Only Available on Facebook Ads

In earlier posts we discussed the different types of posts, but there is one type of post that is only available when advertising, carousel posts. The ad has post text and up to 5 photos. Each photo gets a caption and each can have a different link. Many companies have reported very high engagement rates…

Want to find new followers? You need to use Lookalike audiences

I like to call the next audience group “magic.” Let me explain the power of Facebook. Facebook knows everything about you. Everything. They know what articles you like, and no, I don’t mean what you “like” I mean what you actually enjoy. How do they know what you enjoy? Besides Facebook knowing everything you like,…

Who can be a better target audience than your email list?

The next audience to look into is your email list or phone list. With Facebook you can take a list of phone numbers, email addresses, Facebook IDs, or mobile advertiser IDs and connect it to automatically to existing accounts on Facebook. Then you can target those people with special ads just for them. This is a…