MEDIA LIBRARY

Setting up a Campaign in Power Editor

So you want to start creating ads, the first thing you need to do is select which campaign you want to run. These are the types of campaigns you can run: 1) Clicks to Website 2) Product Catalog Sales 3) Website Conversion 4) Post Page Engagement 5) Page Likes 6) Mobile App Installs 7) Mobile App Engagement 8)…

Now that you understand that you NEED to use Power Editor, let's learn how

Now that you know that Power Editor is the only way to advertise on Facebook let’s learn how to use it. Ads are set up in three steps: 1) Campaign 2) Ads Set 3) Ads The Campaign is where you set up the goal of the ad. The Ad Set is where you choose the amount…

Now that you understand that you NEED to use Power Editor, let’s learn how

Now that you know that Power Editor is the only way to advertise on Facebook let’s learn how to use it. Ads are set up in three steps: 1) Campaign 2) Ads Set 3) Ads The Campaign is where you set up the goal of the ad. The Ad Set is where you choose the amount…

There may be many ways to advertise on Facebook, but only one right way

There are several ways to advertise on Facebook: 1) Boosting Posts 2) Creating ads directly from the page 3) Creating ads in the ad manager 4) Creating ads in Power Editor If you are using anything but Power Editor to create ads you are wasting your time, money, resources, and your doing it wrong. Please stop! Please! Power…

The Facebook Ads Difference

Twitter has (had, I am very angry at some recent changes that Twitter made… I don’t want to talk about it. I am too busy crying myself to sleep every night…) a lot of perks that Facebook does not have, most of those involve the social abilities of Twitter that Facebook just does not have.…

Facebook Reach is Down!

If you have read any articles about Facebook I’m sure you heard that many people say that Facebook reach is down. It is true, if you were on Facebook a few years ago most of your audience saw what you posted, but now it is impossible for that to happen. Too many people and businesses…

Facebook Graph Search

In the last few months Facebook has updated their search bar. The new search bar has the Open Graph technology built in, which allows you to see all public posts containing the words you look for. This can be an incredibly powerful tool, as powerful as Twitter search, and most businesses are not taking advantage…

Why does no one care about your company's milestone?

The last type of post is actually pretty lame, Facebook milestones. For personal accounts milestones are a big deal (i.e. a wedding, a graduation, an anniversary, etc.)  but for most companies saying that you have been open for 3 years just isn’t as interesting to your customers. That is unless you can tell people why…

Why does no one care about your company’s milestone?

The last type of post is actually pretty lame, Facebook milestones. For personal accounts milestones are a big deal (i.e. a wedding, a graduation, an anniversary, etc.)  but for most companies saying that you have been open for 3 years just isn’t as interesting to your customers. That is unless you can tell people why…

Ratz Pack Media invited you to their Facebook Event

Creating an Facebook event for your page is essentially like creating a mini-page for your business. The parts of an event are: 1) Name 2) Details 3) Where (Location) 4) Tickets (This is a place to put a link to where people can buy tickets) 5) When 6) Header Image After you have set up an event…