MEDIA LIBRARY

Running Ads for New Clients

When asked what to focus on when starting ads with a new client: The first thing I do when starting a new campaign is getting a breakdown from the client about how their average purchasers got there. What was the organic funnel that has already been working for them? Then, I try to recreate the…

8 Week Testing Period for Ads

Before you can run ads to make money there is an 8 weeks testing period. During that period you need to learn: Who the best Audience to target in order to get them to engage, build trust, and eventually buy? What type of ad is the best type to get this Audience to engage click…

What I learned from working with Sabrina Philipp while generating $700,000+ (Part 1)

I have had the pleasure to work with Sabrina and her team for the last few months. During that time, we have worked together on 3 launches, all of which were over 6-figures, 1 of which made about half a million dollars. Before I get into the Facebook ads tips for launches I want to…

Running Ads on Commission

My reply to someone asking to pay for ad management only on commission: Helping someone out and doing work for someone is very different. The reason why almost no expert will do work for free is that: 1) Managing ads takes a ton of time. My cap is somewhere around 15 clients a month total.…

What is your favorite book?

I have read over 200 non-fiction books since 2015, it started at just business, but then kind of went everywhere. 1) “Sapiens” and “Homo Deus” are both the most thought-provoking books I ever read. 2) Some of the best business books I ever read “Think Like a Freak” “The Upside of Irrationality” “Breakthrough Marketing” “Principles”…

One Facebook Pixel, Two Websites

What do you do with the Facebook pixel when you have two websites?

Speak your Customers' Language

When creating a product or service many businesses tend to talk in their own language. What this means is that when they push out cotent they are using terminalogy that their audience may not understand or connect with.

Speak your Customers’ Language

When creating a product or service many businesses tend to talk in their own language. What this means is that when they push out cotent they are using terminalogy that their audience may not understand or connect with.

Automation is Killing Social Media – Marketing Essentials

We have spoken a lot about automation, and businesses cutting corners to get the job done, without having to actually be social on social media. In this video we talk about how going overboard on automation is actually killing not just their business, but the entire premise of social media.

Which Businesses Should be Running Facebook Ads?

The first question you need to ask is which business do not work well with Facebook ads.