MEDIA LIBRARY

Facebook Groups: Using Groups for Business

Last post I spoke about different types of groups. Everyone knows that they are great for personal use, but how can you use groups for business? There are two answers, the easy way, and the hard way: The easy way: Let’s say you are a pizza store in the middle of Nowhere. But Nowhere has a…

Introduction to Facebook Groups

Facebook groups are a very funny feature. Years ago Facebook turned off the ability to add all of your friends to pages at once. For a long time this was not turned off on groups, but while it was eventually turned off it is still possible to add someone to a group without their permission.…

Browsing to Buying Tip 3: Act How Facebook Wants You to Act

There is an incredibly obvious way to get people to recognize your brand and be willing to buy from you that most people aren’t prepared to do, and it just to act how Facebook wants you to act. Imagine if your posts were all articles your audience was interested in reading about topics that weren’t…

Browsing to Buy Tip 2: Create a Tribe

Earlier we spoke about a way to get your organic posts to be seen by more people, have a content campaign running that gets engagement for very cheap. Now, it’s time to take that to the next level. To gain the trust of your audience you should run several content campaigns at the same time. Target…

Browsing to Buying Tip 1: Get their Email Address

Yesterday we spoke about how to get people on Facebook, who are not in a buying state of mind to actually buy from you. Here is one great way to get people to buy. While a person will be hesitant to give over their credit card number on Facebook they are much less hesitant to give…

Transition from Browsing to Buying

There are hundreds of millions of people who use Facebook on a monthly basis. In fact, Mark Zuckerberg announced through a post and a video that on August 27th one billion people used Facebook. Yet, I have not met even one of those people that came to Facebook with the intention of buying something. Do…

Text on the image in a Facebook ad

Facebook has a rule for text on the image of an ad. The rule is that 20% of the image can’t have words on them. Facebook won’t tell you that your ad will be denied, in fact it may even run for a little bit, but then it will be turned off once they realize…

Companies need to stop thinking small

Many companies want to advertise specific things for the purpose of that thing doing well. For example, a company will upload a video to YouTube and then they will want to get a ton of views to the YouTube video as opposed to uploading the video right to Facebook, so that it will do better…

Are like campaigns a total waste?

Many people will tell you that running a like campaign is a total waste of money because everyone that will like your page will be totally useless to you. People claim that everyone they get is from a “like farm” in Africa (a place filled with computers and some people logging into fake accounts to…

Would you buy what you're selling?

When running a campaign think about what it is your customers want. Think first what would be of value to the customer then write the ads. If you come in with the mindset that you want to sell and you write from that perceptive the likelihood is that the ads will be costly and not…