Advertising Done Right

In my speech yesterday, at the Facebook Ads Summit, I spoke about the best way to approach awareness ads: 1) Target their pain points 2) Sympathize with them 3) Give them hope that there is a solution This image is the first page of “The Beck Diet Solution”. In 3 paragraphs the author nails every…

What is your favorite book?

I have read over 200 non-fiction books since 2015, it started at just business, but then kind of went everywhere. 1) “Sapiens” and “Homo Deus” are both the most thought-provoking books I ever read. 2) Some of the best business books I ever read “Think Like a Freak” “The Upside of Irrationality” “Breakthrough Marketing” “Principles”…

Snapchat Filters and Selfies

Today we will cover the last two features that we have left to cover when discussing editing snaps. The first feature is filters. Snapchat has several filters that are specific to your location. So if you are in a big city, at a big event, or at an important location, Snapchat has filters specific to these…

Introduction to Mailchimp Reports Tab

The next tab we will look into is the reports tab. A few things to remember before jumping into specifics. Mailchimp likes telling you averages of other companies in your space, ignore them, the only numbers you are competing against are your own. If is good to note normal numbers, but at the end of the…