How to Get Ready For Running Ads

o, you want to run ads for your service based business… Before spending any money, here is what I would focus on: 1) What problems does your service fix? 2) Which group of people experience these problems? 3) Why is it important for them to solve these problems? 4) How much is it is worth…

Breakdown of 8 Week Testing Period

Quite a few people asked what I do with my clients during the 8 week testing period, here is the breakdown: Before running ads, we offer a 1-hour consultation in which we ensure that your existing funnel (including landing pages, email automation, videos, etc.) is of the highest quality, and ready for traffic. Once the…

Running Ads for New Clients

When asked what to focus on when starting ads with a new client: The first thing I do when starting a new campaign is getting a breakdown from the client about how their average purchasers got there. What was the organic funnel that has already been working for them? Then, I try to recreate the…

8 Week Testing Period for Ads

Before you can run ads to make money there is an 8 weeks testing period. During that period you need to learn: Who the best Audience to target in order to get them to engage, build trust, and eventually buy? What type of ad is the best type to get this Audience to engage click…

Running Ads on Commission

My reply to someone asking to pay for ad management only on commission: Helping someone out and doing work for someone is very different. The reason why almost no expert will do work for free is that: 1) Managing ads takes a ton of time. My cap is somewhere around 15 clients a month total.…

Take Advantage of Facebook Video Ads

Earlier we mentioned that Facebook has a rule that a photo for an ad cannot contain more than 20% text. The reason for this is because Facebook thinks text causes users to take more action. While this rule is true for photos this is not the case for videos. So, why not make a short several…

Learn about micro-advertising

It’s time to learn about micro-advertising. It’s the idea that you can test your target audience in small groups to see how they perform before putting big money into a campaign. Imagine in the time, not so long ago, when TV ads were huge, someone comes to you and says that you can advertise to several…

Play the long game

There are a lot of people that are into beating the system. They hear of the latest trends on online marketing, on SEO, the latest results on a survey about best performing posts on Facebook that they spend all of their time trying to beat the system. Several weeks later the algorithm changes, or Google…