Final Thoughts on Email Marketing

I have mentioned these ideas for email marketing several times in passing but I want to dig deeper into it. Here are some easy and practical tips on how to get a significantly higher click rate. Pay attention all of these have a proven track record! Don’t put the content you want the most clicks first,…

Track your Audience’s Activity!

In our last tip I skipped over the section called “Activity.” I also mentioned that I may bring a different topic up later, digging deeper into who clicked on each URL. Most companies DO NOT analyze their statistics anywhere near as much as they should. For example, imagine if you had a list of 10,000 but…

Campaign Reports

Let’s begin with the report page of a campaign. On the top it will show the title that you gave that campaign. Under that it shows the list that it was sent to, the date and time, and the subject line of the email. Underneath this basic information it shows the open rate of that…

Sending your First Email Newsletter!

After you have finished designing and laying out your email it is time to send your email. In the confirm tab Mailchimp quickly reviews some key points for your email to make sure it is ready to send. If you followed the directions so far you should be fine. Now it is time to decide…

Designing your Email: Mobile Design

The next tab we will look at is really important, and most likely overlooked by way too many companies. Nowadays 60% of all internet use is done on mobile, so it is very likely that you should be concerned with how your email newsletter looks in mobile. I would advise getting your hands on an Android phone and an…