Posts by Azriel Ratz

Advertising Done Right

In my speech yesterday, at the Facebook Ads Summit, I spoke about the best way to approach awareness ads: 1) Target their pain points 2) Sympathize with them 3) Give them hope that there is a solution This image is the first page of “The Beck Diet Solution”. In 3 paragraphs the author nails every…

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How to Get Ready For Running Ads

o, you want to run ads for your service based business… Before spending any money, here is what I would focus on: 1) What problems does your service fix? 2) Which group of people experience these problems? 3) Why is it important for them to solve these problems? 4) How much is it is worth…

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Breakdown of 8 Week Testing Period

Quite a few people asked what I do with my clients during the 8 week testing period, here is the breakdown: Before running ads, we offer a 1-hour consultation in which we ensure that your existing funnel (including landing pages, email automation, videos, etc.) is of the highest quality, and ready for traffic. Once the…

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Running Ads for New Clients

When asked what to focus on when starting ads with a new client: The first thing I do when starting a new campaign is getting a breakdown from the client about how their average purchasers got there. What was the organic funnel that has already been working for them? Then, I try to recreate the…

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8 Week Testing Period for Ads

Before you can run ads to make money there is an 8 weeks testing period. During that period you need to learn: Who the best Audience to target in order to get them to engage, build trust, and eventually buy? What type of ad is the best type to get this Audience to engage click…

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Running Ads on Commission

My reply to someone asking to pay for ad management only on commission: Helping someone out and doing work for someone is very different. The reason why almost no expert will do work for free is that: 1) Managing ads takes a ton of time. My cap is somewhere around 15 clients a month total.…

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What is your favorite book?

I have read over 200 non-fiction books since 2015, it started at just business, but then kind of went everywhere. 1) “Sapiens” and “Homo Deus” are both the most thought-provoking books I ever read. 2) Some of the best business books I ever read “Think Like a Freak” “The Upside of Irrationality” “Breakthrough Marketing” “Principles”…

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Speak your Customers' Language

When creating a product or service many businesses tend to talk in their own language. What this means is that when they push out cotent they are using terminalogy that their audience may not understand or connect with.

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