Advertising Done Right

In my speech yesterday, at the Facebook Ads Summit, I spoke about the best way to approach awareness ads:

1) Target their pain points
2) Sympathize with them
3) Give them hope that there is a solution

This image is the first page of “The Beck Diet Solution”.

In 3 paragraphs the author nails every single point.

Want to know how to write powerful ad copy? Take some notes!